An acceleration of changes in market leads to a new quality of business environment that requires an adequate target operating model as J. Kotter predicted.
Architecture of Business is a fundamental element of each system of business organisation of any size, industry and type. It is a key to organisation management practice.
An operating model is a cornerstone organisational tool for a company, or indeed any organisation, to realise its purpose and deliver results (whether financial or not). Most operating models in existence today evolved organically and are suboptimal in dynamic markets.